New Moroccan weird car to roll out in 2023 – minister


Morocco has come up with a new car all of its own, designed and manufactured entirely in the country. But who’s going to buy it?

An investment agreement worth 50 million euros will be signed in Morocco in January 2023 for the establishment of a production plant for a local brand of cars, announced Minister of Industry and Trade, Ryad Mezzour.

The ‘local brand’, reports Hespress, presumably will be for cars which are designed by Moroccans, rather than the current business model of car ‘assembly’ of other countries’ models and so represents a turning point in an industry considered to be a success story in Morocco.

On December 28th a Saudi newspaper reported that the minister explained that the new plant will be established through a 100% Moroccan investment, to join the industrial units of Renault and Stellantis, which have an annual production capacity of 700,000 cars, including 50,000 electric vehicles.

This first Moroccan investment in this field will have an annual production capacity of 3,000 cars, before reaching a rate of 20,000 vehicles after 4 years, said Mezzour.

Magreb Arab Union countries don’t generally manufacture motor vehicles from their own designers, with the exception of Tunisia which produces a Wallyscar, a weird-looking jeep with a Peugeot engine, targeted at the European market, with 600 made annually.


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