Morocco seeks “China Ready” status to boost tourism surge
Morocco is seeking “China Ready” certification to triple Chinese tourism arrivals by 2027, aiming to capitalise on one of the world’s most lucrative outbound travel markets.
According to the Moroccon government friendly Hespress, the move follows a post-pandemic rebound, with Chinese visitor numbers rising to 106,000 in 2024, and includes plans for Mandarin services, digital payment tools, and direct flights.
A major B2B tourism summit and infrastructure audit are underway as part of Morocco’s wider push to attract 2.5 million more tourists by 2025.
Hespress/Maghrebi
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