Tunisia attracts a record nine million tourists in 2025

While on the popular radio show Sbeh Eness (People’s Morning in English), Mohamed Mehdi Hlaoui, the president of National Tourism Office (NTO), has announced that Tunisia managed to attract a record number of 9.057 million tourists for the January-October period on October 23rd, according to Mosaïque FM.

This number represents tourists that have visited the North African country from January 1st until October 20th, and it’s reportedly increased by 9.2% compared to the previous year during the same period.

With 2 months left before the end of the year, Hlaoui and his team are hoping to reach their goal of 11 million visitors for 2025.

Tunisia’s tourism seems to be bouncing back after years of low traffic that was prompted by 2015 terrorist attacks that targeted popular touristic areas and killed European visitors according to France 24 via AFP.

Since then, Europeans have avoided visiting the country as they feared becoming targets of terrorism, but this seems to have changed. The president of the NTO also revealed on the radio show that there’s a 10.7% rise in the number of European visitors, with strong growth from the French, British and Polish markets. He admitted to working towards resolving difficulties his team met with other European markets such as Germany.

Tunisia’s tourism industry is reportedly one of its largest and most lucrative and the currencies of international visitors are essential assets for the government. According to Le Monde, Tunisia has a closed currency due to its low levels of international investments.

Tourism is one of the only sources of international currencies for the state, which explains why the industry has a vital role in the country’s economy.

However, recent protests in southern Tunisia might make international tourists wary of the country’ political environment which might hurt the goals of the National Tourism Office. It might even dig a hole in the country’s currency reserves, as protesters are asking for the shutdown of the state-owned phosphate chemical plan which exports most of its production.