UAE’s Viola Communications partners with digital consultancy
Abu Dhabi-based Viola Communications, a subsidiary of Multiply Group, has announced a strategic partnership through a Memorandum of Understanding (MoU) with NIM Digital, a UAE technology and digital consultancy, reports Campaign Middle East on November 11th.
The collaboration aims to bring together Viola’s communication and digital marketing knowledge with NIM Digital’s UX/UI design, AI-driven development and data analytics skills.
“Our partnership with NIM Digital enables us to deliver cutting-edge digital solutions that blend creativity with technology,” said Viola Communications chief executive Piero Poli.
“As two innovators rooted in the Emirates, we share a deep understanding of the nation’s ambitions and the evolving needs of local organisations. Together, we’ll craft immersive, data-powered experiences that not only engage audiences today but raise the bar for digital excellence across the region.”
The news marks the latest in a series of developments within Multiply Group. Earlier this month, Multiply Group announced that its shareholders approved plans to acquire 2PointZero and Ghitha Holding.
In the company’s general assembly meeting, shareholders voted in favour of the acquisition through share-swap transactions.
The acquisition would see Multiply Group issue 23.36 billion new shares, raising its share capital from AED 2.8 billion (£0.6 billion) to AED 8.64 billion (£1.8 billion) to finalise the transactions.
“The acquisitions of 2PointZero and Ghitha strengthen our platform and position us to capture opportunities across transformative sectors”, Multiply Group chairman Syed Basar Shueb said.
Meanwhile, Multiply Group chief executive Samia Bouazza told The National that the company aims to target sectors that will provide double-digit growth including the UAE’s food security agenda.
The National reported that Ghitha Holding, operates food production and distribution operations and the merger would allow Multiply Group to make an effective use of the food sector.
Bouazza also discussed the rise of data centres in the UAE, which creates more opportunities for energy investments. Reportedly, the UAE’s data centre market is forecast to exceed a value of $3.3 billion (£2.5 billion) by 2030 due to a increase in AI use.
Campaign Middle East, Maghrebi.org, The National
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