Neom hopes the arts can push the city forward

A $500 billion city project, Neom, has made international headlines over the past few years for its mega-developments. However, Saudi Arabia is now the cities fledgeling arts industry can push development forward, according to The National on March 2nd.

Once these mega developments have been completed, the area in Saudi Arabia’s Tabuk region will effectively be transformed into what is routinely being advertised as “the land of the future”.

“When you’re building a city, it’s not just about building roads and buildings,” says Michael Lynch, executive director of entertainment, culture and media at Neom: “The original intention behind what we wanted to do was to embed the idea that artists have a place and role in the Saudi of the present and the Saudi of the future.”

The National