Tunisia’s foreign investment surges amid renewed optimism

Tunisia’s foreign investment has surged, attracting TND 3.2 billion in foreign direct investment (FDI) in 2024, marking a 26% rise from the previous year, according to Jalel Tebib, Director General of the Foreign Investment Promotion Agency (FIPA-Tunisia), as reported by African Manager on June 23rd.

Tebib highlighted the figures during the agency’s 30th anniversary event in Gammarth, north of Tunis, where he spoke to the media about Tunisia’s investment prospects.

In the first quarter of 2025, FDI reached TND 760 million, a 25% jump compared to the same period in 2024. Tebib described this surge as clear proof of Tunisia’s growing appeal among international investors and a sign that investor confidence continues to build. This is despite heightened democratic worries in the country, exemplified by the recent sentences to opposition figures.

Tebib argued that Tunisia could draw between TND 6 billion and TND 8 billion in foreign investment over the coming years, as long as the country takes active steps to strengthen its business environment. “This is not excessive optimism,” he said, “but rather confidence in the country’s assets and talents.”

To meet these ambitions, Tebib stressed the importance of facing down stiff global competition, embracing technological change, and updating outdated legal frameworks. He warned that sustained growth will require consistent reform and political will.

The figures paint a picture of upward momentum. However, translating that into long-term investment success will depend on how Tunisia navigates the region’s shifting economic and regulatory landscape. Tebib remains confident that, with the right conditions in place, Tunisia can transform current investor interest into sustained economic impact.

African Manager, Africa News