McDonald’s sees sales growth in the Middle East
McDonald’s has said that its business in the Middle East has picked up after a year of stagnation due to boycotts over the Gaza war, enabling growth in worldwide sales, the Financial Times reported on February 10th.
The fast-food chain said international comparable sales were up by 0.4% for Q4 year-on-year, proving the estimates of a 0.4% decrease wrong, which is based off of Visible Alpha poll of analysts.
The increase in sales was set in motion by gains in some global markets, partly led by the Middle East, according to the Chicago-based company.
McDonald’s sales have faced pressure since Hamas’ attack on Israel during October 2023 prompted a huge offensive by the Israel Defense Forces in Gaza.
Financial Times
Want to chase the pulse of North Africa?
Subscribe to receive our FREE weekly PDF magazine