Fizzy drink brands in the Middle East see surge in sales

Soft drink brands in the Middle East region have seen an increase in sales, as customers look for replacements to the well-known brands of Pepsi and Coca-Cola, according to experts from Gulfood in Dubai, The National reported on February 19th.

Last year, the Middle East and Africa fizzy drinks market was worth $21.7 billion and is expected to hit $26.3 billion by 2032, Market Data Forecast said.

Soft drinks have historically been favoured within the region, but a demand for reputable alternatives is being directed by the Palestinian-led Boycott, Divestment and Sanctions movement, which campaigns in opposition to brands it claims have connections with Israel including Coca-Cola and PepsiCo, according to experts.

The National